Case Study

Launching  a  Home  Goods  Brand  with  Heart

When Corador, a brand-new home goods company, brought us on, the mission was clear: build a brand that feels as intentional and lasting as the products themselves while meeting crucial revenue milestones along the way.

Step one: Voice
We defined a brand tone that was warm, grounded, and clear—something that could flex across digital, print, and social while standing out in a crowded market.

Step two: Storytelling
To bring Corador to life, we developed a content strategy centered around real people and authentic stories. From long-form Journal features to campaign copy, every piece of content was built to connect.

Step three: Performance
With a strong foundation in place, we launched smart campaigns, strategic partnerships, and thoughtful creative—all designed to drive awareness and conversions without losing soul.

Key Results
→ Achieved an average $500+ AOV within the first 90 days
→ Converted 27% of swatch buyers through targeted email campaigns
→ Executed first Black Friday Sale with:
  - 3x increase in MoM sales
  - 4x increase in non-swatch orders
  - 1.5x increase in traffic
→ Maintained a strong CPL under $4 while scaling
→ Secured press in Domino Magazine
→ Built creative partnerships with celebrities and industry leaders

OF NOTE → In six months we scaled the brand from scratch to high-performing across every channel—without the overhead. Conservative estimated payroll savings in that time: $92K.

Scope of Work
Go-to-Market Strategy · Brand Positioning · Content Strategy · Messaging Architecture · Campaign Development · Customer Journey Mapping. · Paid Media Strategy · Launch Timeline + Milestone Planning · Creative Direction · Influencer Relations · Copywriting · Social Media · Journal Interviews + Production · Newsletter Marketing · Photo & Video Production · SEO · E-Comm Optimization · Agency Management

Corador launched in 2024, offering artisan-made soft goods for the home—highly considered, heirloom-worthy pieces made accessible. Since launch, the brand has consistently outperformed expectations typically reserved for much larger, more established players.

📍 corador.com | @coradorhome